Zogo.com - dating via a cell phone

Zogo.com, a free site that launched in October, offers
the same profile searches available on other online
dating sites, with an important bonus - it hooks its
users up by cellphone. Sounds interesting to me, but
my concern is "can a person 'find where you live' by
having access to your cell phone number? Guess I have
a bit to learn :-)

WHAT IS IT? A free site that offers the same profile searches available on other online dating sites, with one key difference: It hooks its users up by cellphone.

HOW DOES IT WORK? Create a profile and search Zogo.com for potential dates. If you find a profile that interests you, click a button to send a text message to that person's cellphone inviting him or her to chat. If the person is interested, it takes just one more click to connect you to his or her cellphone. A "prowling" function also can alert members to other singles who are out and about and looking to meet someone right away in their vicinity.

WHO BENEFITS? Not for the tentative or shy. For those seeking a more casual way to meet people than through the Internet, where the process of exchanging phone numbers and setting up a date is slower.

Anyone who has tried Internet dating knows that meeting someone online is easy. The difficulty is in moving the encounter off-line. If you're tired of attempting to type your way into someone's heart, a new Saddle Brook-based dating service, Zogo.com, may be for you.

"Chemistry is definitely in the voice," says Jonathan Ressler, Zogo's CEO.